Dec
20
Loki Opened a Portal in Los Angeles in a Viral Stunt Promoting Meta’s New Game
Posted in: UncategorizedIn Meta Quest’s virtual reality roleplaying game, Asgard’s Wrath 2, trickster god Loki causes chaos by opening portals around the world. Agency BBDO used that plot to guide the game’s launch campaign, shocking attendees of The Game Awards Dec. 7 by constructing a 300-square-foot portal ripped into the Los Angeles skyline. Founded in 2014, The…
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