Nov
11
Local TV Stations Anticipate Severe Downturn in '09
Posted in: UncategorizedNEW YORK (AdAge.com) — Local TV stations, already wrestling with technology that changes how people watch their programs and the resulting fallout of ad dollars, have even worse news to consider: The TV-station trade association, the Television Bureau of Advertising, has severely recast its 2009 forecast for local TV advertising downward, suggesting that local stations are about to see their situation go from bad to worse.
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