Living the ‘Downton Abbey’ Life — One Salmon Tea Sandwich at a Time
Posted in: Uncategorized
Now that the third season of “Downton Abbey” has premiered on PBS — winning an average audience of 7.9 million, a 96% surge over the season 2 premiere nearly a year ago — devotees of the British drama can not only watch but start living like their favorite characters. The show’s massive following in the States has spurred a bevy of promotions and product tie-ins that tap into fans’ desires to experience the period fashion and sprawling estate. Here’s a sampling of categories:
Travel: Viking River Cruises, which sponsors the series, created a three-night tour exploring Oxford University and London and a day at the Highclere, the Victorian estate where “Downton Abbey” is filmed. The cruise is offered as part of the 12-day Cities of Light river cruise between Paris and Prague or on the eight-day Paris and the Heart of Normandy cruise, from March through November.
Facial: British skin-care brand Elmis partnered with Bliss Spa to offer the Lady Elemis Lavender facial, which includes an herbal lavender repair mask, antiseptic rosemary thyme and lavender essential oils. The facial is available through Jan. 31.
Post a Comment