Jun
26
LiveRamp’s $150 Million Data Plus Math Deal Shows the Changing Demands of Television Ads
Posted in: UncategorizedWhile there may be major questions about ad tech’s overall future prospects, with ongoing talk of a shakeout, there are no such concern about the advanced TV sector, which continues to thrive. This week’s announcement of the intended purchase of measurement outfit Data Plus Math by data onboarding company LiveRamp for $150 million is further…
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