LiveRamp gets busy striking deals as hurdles loom
Posted in: Uncategorized
During the first day of Advertising Week in October, Scott Howe, CEO of LiveRamp, prepared to get on stage with Epsilon’s President of Data Practice, Stacey Hawes, who for years had been one of his top competitors.
Howe had an epiphany that day, he says, as it marked the official close of IPG’s acquisition of Acxiom Marketing Solutions, LiveRamp’s then-parent company. Its departure released LiveRamp from some of the conflicts of interest that came with being owned by Acxiom.
“It suddenly hit me: Stacey had been my rival for seven years, but now she had become one of our biggest partners,” Howe, who previously served as CEO and president of Acxiom before the deal closed, says. “As I walked around Ad Week, I didn’t see a single competitor; Merkle, IPG, Publicis, every direct brand, every marketing cloud purveyor, we could now work with everyone post-AMS.”
Post a Comment