May
07
Listen Before Engaging Your Audience
Posted in: Uncategorized
The social-media landscape brings me back to my years working at Gateway. It's easy for brands to spill the same rhetoric when it comes to their attributes. But are they listening to their audience's wants and needs? The social-media listening space is still nascent, there's no question. But there are companies in the social-media ecosystem that are able to address the dimensional challenges associated with social media monitoring and measurement.
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