Mar
16
Lisa Petrole Photography: Blank
Posted in: Uncategorized
In order to promote photographer Lisa Petrole’s brand new website, we created a promotional piece using no photography at all. The entire three book series: 92 days of winter, A study of milk, and Albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant information—lisapetrole.com—transforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.
Advertising Agency: Sid Lee, Toronto, Canada
Creative Directors: Jeff DaSilva, Tom Koukodimos
Art Director / Designer: Oliver Brooks
Copywriter: Mike Richardson
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