Sep
05
Liquid Death: Killer Baby Namer
Posted in: Uncategorized
Expectant parents can turn to the Internet to peruse plenty of sites that help choose the perfect name for their child, and why shouldn’t they? Studies show that a person’s name has the power to influence every aspect of their life from relationships to career success. So, in the video, Liquid Death, a water brand whose differentiation point is a Heavy Metal aesthetic and tagline of “Murder Your Thirst,” decided to get in on the action and make baby names central to its creative in the humorous 90-second spot, which is linked to a KillerBabyNamer.com microsite.
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