Aug
18
Lionsgate Tries Bipartisan Approach to ‘W’ Marketing
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — In marketing Oliver Stone's forthcoming film "W.," Lionsgate has elected to not "misunderestimate" the importance of appealing to both Democrats and Republicans. And so, to build buzz for "W.," Hollywood's largest independent studio will be targeting the Democratic National Convention in Denver next week and the Republican National Convention in Minneapolis with a double-barrel blast of outdoor advertising campaigns prior to the film's Oct. 17 opening.
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