Dec
02
LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing
Posted in: UncategorizedLinkedIn is testing a new targeting approach on its platform aimed at reducing reliance on and use of third-party data and mining its rich trove of first-party data. Senior director of product management Abhishek Shrivastava said in a blog post Thursday that the professional network will begin a test of Group Identity for B2B with…
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