Hasta La Creative!

LinkedIn continued its tear in the third quarter, with revenue climbing 45% compared to last year to $568 million. That beats analysts’ expectations of $557.5 million.

Advertising revenue reached $109 million during the third quarter — which is the period from July through September — marking a 45% increase over last year. Ad sales, which LinkedIn calls “marketing solutions,” accounted for 19% of overall revenue, the company said.

The increase was led by sponsored updates, a content-marketing product LinkedIn introduced last year. It allows advertisers to reach members who don’t follow their company. LinkedIn CEO Jeff Weiner told Ad Age in September that sponsored updates represent the “fastest growing business in LinkedIn’s history.”

Continue reading at AdAge.com