Mar
27
Linear TV Ad Spend Will Plummet About 41% in March and April
Posted in: UncategorizedWhile the impact of the novel coronavirus on the TV industry has already been seismic, ad buyers are now painting a grim picture of the fallout, which they expect will continue well into next year. Linear TV ad spend will fall an estimated 41% in March and April, and buyers also expect to spend 20%…
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