Sep
10
Lincoln to Kick Off Marketing Push for Navigator Next Month
Posted in: UncategorizedNext month, Ford Motor Co.’s Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event in Lexington, Ky.
Lincoln began shipping the re-engineered 2015 Navigator to dealers earlier this month. It will begin ads after dealers are well-stocked with the new version in late October. Lincoln is handled by Hudson Rouge, a WPP agency dedicated solely to the brand.
With full-size SUVs selling briskly, Lincoln has updated the Navigator for the first time since the 2007 model year.
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