Lincoln Signs Matthew McConaughey to Help Win Younger Car Buyers
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Lincoln has signed a multiyear advertising endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover, part of an effort to win younger, more progressive consumers.
Lincoln said Mr. McConaughey will first appear in TV and digital spots by Danish film director Nicolas Winding Refn that feature a storyline in which the actor invites viewers to experience the MKC through “unscripted moments in the commercial.”
Mr. McConaughey, who starred in a 2011 movie called “The Lincoln Lawyer” that features him as a sleazy attorney who practices his profession out of the backseat of a Lincoln Town Car, says in a video clip that Lincoln approached him with the idea.
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