Nov
19
Lilly Oncology: Parking meter, 2
Posted in: Uncategorized
Why put a time limit on advance lung cancer treatment?
Traditional practice in advanced NSCLC would be to limit the patient to a fixed number of first-line treatment cycles. Now evidence shows that following a maintenance approach controls tumour growth and allows people to maintain quality of life for longer.
Advertising Agency: Langland, Windsor, UK
Creative Director: Andrew Spurgeon
Art Director: Andy Barnard
Copywriter: Sue Blitz
Art Buyer: Claire Martin
Account Director: Elizabeth Chamber
Account Executives: Parrus Doshi, Jonathan Holland
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