Jun
23
'Like A Girl' Wins PR Grand Prix
Posted in: Uncategorized
PR as a category continues to grow at the Cannes Lions International Festival of Creativity, but public relations agencies’ role in the winning work remains murky.
This year, PR Grand Prix went to Procter & Gamble campaign “Always #Likeagirl: Turning an Insight Into a Confidence Moment.” Publicis Groupe’s MSLGroup entered the campaign with sibling shop Leo Burnett, the agency that originally came up with the winning idea.
“We already knew PR thinking evolved dramatically over seven years in Cannes,” said Lynne Anne Davis, PR jury president and FleishmanHillard president and senior partner for Asia Pacific region. “2015 in Cannes showcases a dramatic elevation of force in the power of PR in creativity in the world today.”
Post a Comment