Feb
06
LiGay: #SoccerWithoutPrejudice
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LiGay
Historically, the number 24 has been associated to homosexuality. In a popular betting game called “Jogo do Bicho,” or the “Animal Game,” 24 is the number for deer. And the word for “deer,” in Portuguese, is the same as a slang term for a gay man.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
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