Liga Contra el Cáncer Breast cancer: Boobs With a Purpose
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Film, Online
Liga Contra el Cáncer
Advertising in Peru use to be openly sexist and exploited women’s boobs to sell just about anything, luckily, things have change. But, on October 19th, for de World Breast Cancer Day, we need to come back. Althought this time, they will be #boobswithapurpose
Advertising Agency:MullenLowe 511, Lima, Peru
Ceo:César Benavides
General Director:Paco Torrico
Creative Director:Lea Raggio
Account Director:Carolina Salazar
Art Director:Gustavo Zamora
Copywriter:Antonio Ballester, Lea Raggio
Graphic Designer:Javier Martinez, Miguel Villanueva
Supervisor account:Roxana Cano
Digital Director:Hermes Palacio
Agency Producer Director:Ana Torres
Agency Producer:Hervye Vivas
Production Company:Cisco
Director:Cristóbal Pallete
Pr:Orange 360
Director Pr:Gianina Orellana
Executive:Ana Macharé
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