Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content

Lifetime’s newest original movie features all the tropes one can expect from one of the network’s holiday movies–including romance and plenty of holiday cheer–along with something extra: a brand tie-in. That’s because A Merry & Bright Makeover, which premieres tonight as part of the annual It’s a Wonderful Lifetime holiday movie event, is a branded…

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