Dec
03
Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content
Posted in: UncategorizedLifetime’s newest original movie features all the tropes one can expect from one of the network’s holiday movies–including romance and plenty of holiday cheer–along with something extra: a brand tie-in. That’s because A Merry & Bright Makeover, which premieres tonight as part of the annual It’s a Wonderful Lifetime holiday movie event, is a branded…
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