Jul
24
Lifebanc: Marathon
Posted in: Uncategorized
Run 26.2 miles for charity.
Check this box, then watch a Kardashians marathon.
Good made easy.
The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Jim Sollisch
Art Director: Doug Herberich
Copywriter: Kevin Delsanter
Published: July 2013
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