Hasta La Creative!

I moved to Myanmar to work in the country’s young advertising industry. However one strange afternoon I found myself in a film studio, perched on a wooden stool, with a film crew of 20 people staring intently at me.

I had been cast as the talent in an ad for a local whiskey. The whiskey wanted a Scottish-looking face, which are in short supply in Myanmar, and I fit the bill.

I soon discovered Myanmar whiskey ads don’t use apple juice. They also involve a huge number of takes. I had to sip with greater satisfaction, swill with more meaning and look more confidently into the camera at the end. A production assistant kept running on stage to top up my glass.

Continue reading at AdAge.com