Life Cereal Gets First TV Ad in Decade
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The brand wants people to celebrate life’s little moments, which, of course, include eating cereal.
“It’s a great time to reintroduce this brand to the American public and really to the modern family,” Ms. Spaulding said. “There’s joy to be found in every moment, that’s what we really centered our campaign around.”
Before some people ask: No, Mikey from the 1970s campaign is nowhere to be seen. Quaker aired an FCB remake of the iconic “Mikey” ad in January 2000, featuring an older cast. In July 2000, it brought back the original “Mikey” TV spot first aired in 1972 and created by DDB Worldwide predecessor Doyle Dane Bernbach, in which two brothers discover that their younger brother likes Life cereal. (Mikey, by the way, is really named John Gilchrist and went on to become a director of media sales, according to this 2012 Newsday article.)
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