Dec
06
Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush
Posted in: UncategorizedLush went off the grid on November 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok and stepping away from one of the most prominent arteries connecting brands and consumers. Coming off Facebook and Instagram is expected to result in an estimated ?10 million ($13.3 million) hit to sales. The U.K.-based cosmetics company said…
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