Jul
25
Liberty Mutual’s Ads Are Going in Some Very Weird Directions, and It’s Working
Posted in: UncategorizedFor more than five years, Liberty Mutual has been known for its ads with the Statue of Liberty in the background–but that hasn’t always been a good thing. The campaign, officially called “Truth Tellers,” has traditionally been bland at best and grating at worst (as illustrated by the internet’s oddly intense backlash against the 2016…
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