Jun
10
Liberty Mutual Begins Creative and Media Reviews
Posted in: Uncategorized
Liberty Mutual has kicked off a creative and media review, according to executives familiar with the matter.
Interpublic Group of Cos.’ Hill Holiday has handled advertising for insurer since 2005. Both creative duties and media duties will be part of the pitch, executives said, though there will be two separate review processes taking place. Boston-based search firm Pile & Co. is managing the process.
Hill Holliday declined to comment but confirmed the agency will defend in the review. Liberty Mutual didn’t respond to a request for comment by press time.
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