Aug
15
Li Ning’s Spanish Inquisition
Posted in: Uncategorized
Li Ning has been almost unanimously crowned the king of the Olympic ambush marketers, but in one case, the Chinese sportswear company's efforts appear to have publicly backfired. The Chinese sportswear company created a promotional photo of the Spanish Olympic basketball team, with the players all posed, in uniforms sponsored by Li Ning, with their eyes narrowed in a caricature of Chinese facial characteristics.
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