LGBT Ads Strike a Chord with Brands and Viewers
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The inclusion of LGBT themes in advertising is at an all-time high and will likely increase with the recent historic Supreme Court ruling on marriage equality, as brands see the value in promoting diversity and acceptance in their messaging.
The month leading up to the ruling was Pride Month, when the LGBT community honors the anniversary of the 1969 Stonewall riots with various parades, events and celebrations. Over the course of the month, several advertisers chose to participate in their own way with ads strongly supporting the LGBT community, as well as the issue of marriage equality, as part of their brand positioning.
The results, according to iSpot.tv data, were not only some of the most digitally engaging ads of the month, but also the most effective and engaging ad campaigns of the year by the brands conducting them. The three most notable campaigns were Wells Fargo’s “Learning Sign Language” spot, Tylenol’s “How We Family” ad, and Chobani’s “Love This Life” spot.
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