Hasta La Creative!

After a media agency review, Seoul, Korea-based LG is keeping Mindshare in North America but moving the bulk of its international account to Havas Media, executives familiar with the matter say.

LG’s decision to divide its global media account between the two ad holding companies comes more than five years after the electronics giant consolidated its entire $400 million account with WPP’s Mindshare. It also comes during the U.S. Upfront negotiations in which media agencies and their clients commit millions of dollars to network and cable buys throughout the year.

LG, Mindshare and Havas didn’t immediately respond to a request for comment.

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