Sep
18
Lexus to Air Live Ads, Fueled by Social Suggestions, During NBC’s ‘Late Night’
Posted in: UncategorizedLexus plans to air a series of live commercials during NBC’s “Late Night With Jimmy Fallon” capitalizing on social media to draw viewers’ involvement in real time.
Every Thursday night from Thursday through Oct. 10, improvisational comedians will use an early commercial break in “Late Night” to call for ad concepts, which viewers can submit through social media with a #LexusIS hashtag.
The submissions will influence the content of live ads featuring the improv performers to run during the final commercial break. East and west coast broadcasts of the commercials will be different each time and based on different social media suggestions.
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