Jan 17

Lexus Is Returning to the Super Bowl, This Time With a Marvel Spin

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Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16. The company said additional details will be revealed later. Last year,…

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