Feb
26
Lexus Has 'Black Panther.' BMW Has 'Red Sparrow'
Posted in: Uncategorized
Lexus made quite an impressionand made many of them, toowith its tie-in with Disney-Marvel’s blockbuster “Black Panther.” But it’s not the only automaker playing the Hollywood game. BMW makes its way onto this week’s top 10 video campaigns by marketers (not counting movie previews, which would otherwise overwhelm the ranking) with a co-promotion for the upcoming Jennifer Lawrence thriller “Red Sparrow.” It’s not as elaborate as Lexus’ Super Bowl ad, but not everything can be.
As always, the figures below reflect both organic views by interested people and views for paid online ads.
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