Sep
17
Lexus and AMC Theaters Boosted by Celebrity Endorsements
Posted in: UncategorizedInfluence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]
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