Oct
03
Levi’s Urges Consumers to Unleash Trouser Snakes, Crotch Critters
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Unbutton your beast. Seriously? Levi's new viral push UnbuttonYourBeast.com aims to attract 18- to 24-year-old men, with its crass, juvenile humor. Phallic characters like "Sock Nasty," "Paul the Pincher" and "Donkey Ramon" emerge from Levi's 501 button-fly jeans and spout pithy messages. Users can even personalize their own crotch critters and promptly uploaded to the site. Then, the little critters are sent out into cyberspace. In other words, my 22-year-old brother is going to love this.
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