Sep
17
Levi’s 501: Live unbuttoned
Posted in: Uncategorized
Campaign invites Hong Kong consumers to “Live Unbuttoned” via a first time ever special magazine execution with East Touch Magazine where you get your magazine from specially created displays by “unbuttoning” a miniature version of the new Levi’s 501. The magazines will be sold at newsstands and 7-Eleven outlets across Hong Kong.
Advertising Agency: TBWA\TEQUILA\ Hong Kong
Group Creative Director: Esther Wong?
Associate Creative Directors: Joseph Mok, Hang Law
Business Director: Florence Kong
?Account Director: Pauline Wong?
Account Manager: Carmela Yung?
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