'Let's Play This Game': LeBron James Helps McDonald's Bring Monopoly Back
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Budweiser brings a highly viral ad that it debuted on YouTube to TV (E.J. Schultz has the backstory in “Budweiser Says Drunk Drivers Kill Puppy Love”), while Subway celebrates “bacon love.” And McDonald’s enlists LeBron James to help promote the fact that its Monopoly game is back with a top prize of “a cool million.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Post a Comment