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In 1950, computing pioneer Alan Turing posed a heretical question: Can machines think?

Some 66 years later, the answer is clear. Evidence of machine learning is all around us. Execute a Google search and you’ll reap the benefits of machine learning. When Google presents results to a user, the user votes on those results via a click. The machine records that click, and then uses that data to inform future results.

Even though such technology is now commonplace, some fear machine learning. That’s because we have been inundated with science fiction stories and movies over the past few decades about machines taking over. Some in the advertising industry may also dread the idea of a machine taking over their jobs.

Continue reading at AdAge.com