May
05
Lessons of Big TV Sink In at Digital Content Newfronts
Posted in: Uncategorized
If you want to attract TV dollars you have to act like a TV network.
That message has finally been received by the digital players who now annually present themselves as contenders for a slice of TV’s $70 billion bounty at the Digital Content NewFronts.
While there’s a week yet to go of these NewFronts, the biggest players — YouTube, Hulu, Yahoo and AOL — have already laid their cards on the table, and it’s clear they showed up with stronger hands than they’ve had in the past. It’s sunk in that they, too, must spend like a TV network and often produce TV-like content to compete for TV ad dollars.
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