Less wheel, more fly: Flywheel moves beyond the bike to full-on fitness
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Eight years after its founding as a cycling studio, Flywheel Sports is seeking to establish itself as a full-on fitness brand that offers training classes both on and off the bike. On Wednesday, the New York-based company is rolling out “Say Never,” a marketing campaign that pushes Flywheel as more fly, less wheel.
“We’re really coming out of the saddle,” says Andy Wong, who joined the brand as chief marketing officer in August after a stint on the business side of the Daily Beast. “We want to be a multi-modality fitness company to serve the needs of all of our consumers. We’re introducing studio workouts that our community can engage in and get better at.”
Its new 50-second spot showcases weightlifting classes, movement classes, and outdoor training as well as cycling. Two supplemental spots will also be pushed out on Flywheel’s digital channels. The campaign was created in-house, Wong says, noting that he has a four-person marketing team. Flywheel now has 42 studios.
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