Hasta La Creative!

Media, Direct Marketing, Online
Leroy Merlin

Thanks to the partnership with HomeAway, Leroy Merlin chose holiday homes with negative reviews and transformed them in new showrooms for its products helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Creative Director:Emanuele Viora, Francesco Epifani
Digital Creative Director:Massimo Guerci
Creative Supervisor:Enrico Bellini
Copywriter:Mattia Basti
Digital Art Director:Giorgio Lucchetti
Account:Simona Coletta, Fabiola Miccone, Arianna Di Marco
Senior Strategic Planner:Guglielmo Pezzino, Mattia Bellomo
Project Manager:Sara Vignolo
Tv Producer:Maria Vittoria Ceresoli
Production Company:Ascent
Director:Valerio Rufo
Executive Producer:Christian Scacco
Producer:Leonardo Godano
Architects:Triplan