Hasta La Creative!

The strongest point about Lenovo’s ThinkPad (PC) is its “robustness.” In pursuit of “ultimate robustness,”we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests.

This is a short film to communicate the “robustness” which can be said to be the fatal topic for ThinkPad. An unbreakable machine that our target is looking for is “ThinkPad.” We put effort on communicating this fact as Edutainment.

Advertising Agency: Beacon/Leo Burnett Tokyo, Japan
Creative Directors: Shunsuke Kakinami, Masayoshi Kato
Art Director: Yasuo Matsubara
Copywriters: Shunsuke Kakinami, Masayoshi Kato
Published: June 2013