Aug
23
Lej Et Lig Car Rentals: The Growl-O-Meter
Posted in: Uncategorized
Outdoor, Film, Promo
Lej Et Lig
This summer, car rental company Lej Et Lig partnered up with Copenhell metal festival and asked TN Reklame to promote the sponsorship. The brief: Kick some metal ass. Therefore, we invented the Growl-O-Meter. A machine that reveals how loud you growl – and how heavy metal you really are. If you managed to growl loud and deep enough, you could get a discount on your car rental or win awesome prizes.
Advertising Agency:TN Reklame, Copenhagen, Denmark
Creative Director:Thomas Norgaard
Art Director:Lisbet Krøll
Copywriter:Thomas Norgaard
Photographer:Pierre Stachurska
Creative Technologist:Morten Wibrand
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