Lego Cuts 1,400 Jobs as Sales Slump on Weak `Batman Movie' Toy Demand


Lego plans to cut 1,400 jobs as the Danish toymaker struggles with weak demand for a new line of “Batman” play sets that’s contributing to its worst downturn in more than a decade.

The company said it would reduce its workforce by 8% after a decade of rapid expansion more than doubled it to the current level of about 18,200. The move came after Europe’s largest toymaker said Tuesday that sales in the first half fell 5% to 14.9 billion kroner.

“We’re losing momentum and we’re losing productivity,” Chairman Jorgen Vig Knudstorp said on a conference call. “We have built an increasingly complex organization. This could ultimately lead to stagnation or decline.”

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