Hasta La Creative!

Just because you shared a photo on Instragram of the trendy omelet souffl you ate at brunch doesn’t mean you’d want to share it in real life.

That’s the message Kellogg brand Eggo is getting at with its own breakfast food as it brings back its famous “L’Eggo My Eggo” campaign this week with a modern spin even though we “share” nearly everything today, Eggo waffles are the one thing you still want to keep for yourself.

“What is really different about this campaign is that we’re taking a tagline from the 1970’s and making it relevant today,” said Anne Marie Suarez-Davis, VP-frozen foods marketing and innovation at Kellogg Co.

Continue reading at AdAge.com