Jan
21
Legal tips for managing your influencer relationships
Posted in: Uncategorized
Social media influencers can be an important part of a brand’s marketing arsenal, but care and attention are necessary to reduce the potential for legal and reputational risks. The Federal Trade Commission has signaled that it will continue to vigorously enforce truth-in-advertising compliance related to influencers, and the speed at which information and controversy spreads raises the reputational stakes related to influencer misconduct.
Keep the FTC at bay and help protect your brand reputation with a legal tune-up for a more effective, sustainable influencer program. Here are our top tips for 2019:
Revisit the plan
Post a Comment