Jun 23

Legacy Agencies Help Startups Gain Footing in a Slippery Industry

Posted in: Uncategorized

Earlier this month, Cartwright, a new agency bearing the name of former 72andSunny creative lead Keith Cartwright, formed with WPP’s backing and the ability to tap into Grey’s global network. It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such investments allow holding companies…

Related posts:

  1. How These 4 Brands Are Using Their Apps to Personalize Customer Experience In mobile Darwinism, every app fights for a consumer’s undivided...
  2. Who Said Print Was Dead? What’s Behind the Proliferation of New Titles Imagine the novel idea of being able to read the...
  3. How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition On Friday, Nov. 28, 1924, The New York Times carried...
  4. Will Crypto’s Super Bowl Debut Fare Better Than 2000’s Dot-Com Boom (and Bust)? Sometimes a Super Bowl ad doesn’t have as much to...
Tags:
No Responses to “Legacy Agencies Help Startups Gain Footing in a Slippery Industry”

Post a Comment