Led by Nike's Soccer Clones, World Cup Campaigns Are Dominating Viral Video
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Nike’s World Cup campaign “The Last Game” has gone massively viral, bringing in a staggering 50 million views over the week that ended on Sunday, according to Visible Measures.
The five-minute animated short features cloned versions of soccer superstars Cristiano Ronaldo, Wayne Rooney, Neymar and Tim Howard, among others, who are pitted against their counter “human” players, aiming to prove that risk-taking humans only decrease their chances of winning. The spot, of course, then goes on to reveal that risk-takers are the ones who are ultimately victorious.
Volkswagen is this week’s runner-up with 21.2 million views in a PSA emphasizing the perils of texting and driving. Set in a Hong Kong movie theater, unsuspecting patrons receive a text message during previews in order to show (sort of first hand) the consequences of becoming distracted behind the wheel.
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