Nov
14
LeBron and Gang Play ‘Jingle Bells’ by Shooting Hoops
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LeBron James slams home the exclamation point in the NBA’s new “Jingle Hoops” commercial promoting “BIG Logo” sleeved jerseys and other holiday-themed NBA gear from Adidas.
The spot called “Jingle Hoops” from Goodby, Silverstein & Partners is the sequel to last year’s “Big Color” spot that drew 8 million views on YouTube, according to Jamie Gallo, the NBA’s exec VP-marketing.
Last year’s spot by Goodby showed NBA stars dribbling basketballs to create the Christmas tune, “Carol of the Bells.”
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