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Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean Cuisine is the latest brand to swear off weight-loss marketing.

The struggling frozen meals brand has embarked on a major overhaul that includes new advertising, packaging and frozen entree options that are designed to link Lean Cuisine to modern eating and health trends rather than calorie counting.

New meals include sweet and spicy korean style beef; vermont white cheddar mac and cheese; pomegranate chicken; and other trendy options. The brand is also highlighting buzzworthy attributes like gluten-free and “No GMO” on some varieties.

Continue reading at AdAge.com