League Against Cancer: Ponte Rosa
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Performing breast self-exams at least once a month can save your life.
95% of breast cancer cases can be cured when detected at an early stage.
Advertising Agency: Lowe Yaku, Lima, Peru
General Creative Director: Miguel Castro
Creative Director: Lea Raggio
Art Director: Santiago García Paisal
Creatives: Lea Raggio, Santiago García Paisal
Planning Directors: César Benavides, Mónica Jeada
Account Executives: Carolina Salazar, Karen Wong
Agency Producer: María Fernanda Galarza
Digital Director: Rober López
CM: Stefani Zazá
Designers: Cristhian Ramírez, Erick Espinoza, Lorena Pozo, Hugo Benites
Photographers: Javier Becerra, Alfonso de Lázzari, Javier Falcón Chávez
Producer: Diego Sarmiento / Atómica Films / PSV Producciones
Published: October 2014
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