Leading Brand CMOs Tell Erin Andrews: Women Will Power the Next Wave of Advertising
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What do chief marketing officers at leading brands share? Optimism and ideas. That’s what Erin Andrews, sportscaster and “Dancing with the Stars” host, discovered when she met one-on-one with visionary marketing leaders at WHOSAY’s ANA Masters of Marketing pop-up studio.
For Marc Pritchard, chief brand officer at Procter & Gamble, empowering women in advertising is not just a matter of good corporate citizenship, “It’s actually good for growth.” Pritchard explained how P&G’s Always “Like a Girl” campaign changed the sentiment towards the expression. “Seventy five percent of people now view “like a girl” as a positive expression, versus 19% before.”
Raja Rajamannar, chief marketing officer at Mastercard, echoed Pritchard’s point. “If you look at the purchases decisions that happen around the world, more than 74% of all purchase decisions are taken by women,” he told Andrews.
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